Media agencies to lead drive to bring media buying onto electronic platform

2 September 2010, 6:06 pm

Australia’s media agencies are set to lead a major project which would see many functions of media buying become fully automated. Henry Tajer, the newly installed president of the Media Federation of Australia, told Mumbrella that the project – which would be more advanced than in any other global media market – would potentially be funded [...]... Read More »

More Topics from "Articles"

• Fairfax launches TV campaign to promote Weekly titles
• Crikey bosses launch entrepreneurial website StartupSmart as first in series of niche launches
• Midsomer Murders beats The X Factor in Sunday’s ratings
• Chaser’s Craig Reucassel to front Balls Of Steel Australia
• Rally set to be Australia’s next social media offering
• Sunrise pulls away for Seven – with a little help from The Wiggles
• Political slowdown is good news
• Hurd may join Oracle; Ellison plots succession plan?
• Media agencies consider staff super fund